When we heat any living substance in order to cook, pasteurise or process (particularly when it is intended for mass consumption), we are in effect altering or destroying its living components. To cook is to alter the molecular structure. Vitamins, minerals, essential fatty acids, carbohydrates and enzymes are all affected by heat. Cooking (in excess of 47.7°C) destroys these vital life enhancing components.

What does 'enzymatically active' mean?

We apply the phrase 'enzymatically active' primarily to our base ingredients – coconut oil and aloe vera. They are raw and organic, unpolluted and enzymatically intact. We use fresh hand-filleted aloe which is cold-pressed and unpasturised like our coconut oil, and the shea butter we use comes crude and unrefined. Once 'raw-blended' together, Live Native moisturisers provide a clean and readily absorbing source of food for the cells in your skin – a healthy recipe – rich with enzymes, nutrients and the energy to cleanse, repair and build new collagen whilst protecting against everyday environmental stress.

What do we mean by 'raw' ingredients?

By 'raw' we mean: as it occurs in nature – unpasturised, unprocessed and unpolluted. It can be an ingredient, a food or even a substance that is neither tampered with nor tainted by the nutrient depleting methods employed too commonly in the production of today’s popular foods and cosmetics.

And 'raw-blending'?

'Raw blending' is all to do with retaining as much of the inherent energetic integrity, vitality and enzymatic life of every raw ingredient we use in our product. It is a cold blending process, which we have coined to emphasise that we do not wish to degrade or deplete nature’s store of naturally occurring vitamins, minerals, polysaccharides, essential fatty acids and enzymes found living in all of our ingredients. We will not cook away what nature has so effectively provided.